Butterill & Associates takes full advantage of today's evolving marketplace. All aspects of the social media revolution are employed, giving the client's message access to newly emerging approaches.

Building brand identities through storytelling is the key to success.  We help you to tell your story in a format that others will pick up and repeat to your advantage. Our company helps businesses to fulfill objectives through strategic marketing.

Initially we look at your business to access your digital marketing needs following these steps:  

Analysis

We find out (a) what your business does, (b) who your customers are, and (c) what your online marketing objectives are. Then we formulate a custom internet marketing strategy.

Baseline

We establish the current state of your internet marketing efforts to form the base from which to measure our performance.

Keyword Research

We establish a list of key words which your visitor group is seeking. We target only high value key words, which your audience is actively searching.

Site Re-structuring                                            

A well-designed site makes that important first impression on the visitor, and it is the first step on the way to a new business relationship.

Site Page SEO

Your optimized website will makes it easier for search engines to find the target key words.

Off Page SEO

• Improves the ranking of your website in the search engines
• Increases quality websites linking back to you 

 Advertising

We start advertising in social networks once your website has been sufficiently optimized, and is ready to convert visitors into paying customers. A Pay-per-click campaign can be started when your website has been properly optimized with improved ranking with search engines (Google).  An effective home page for your ad will decrease your costs in Pay-per-click advertising in Google Adwords.

Monitoring

We continuously track the ranking of your website and take action when necessary, so you continue to rank for your key phrases.  At the same time, we will track and optimize your Pay-per-click.

           Summary 

• Search strategy 
• Objectives
• Site and SEO assessment
• Key word research and selection
• Competition

• Finding the most effective and relevant key terms to target
• Keeping ahead of competitors in rankings
• Practical solutions for all parties(design, development, marketing)

• The most effective and relevant key terms 
• Site is structured according to Search Engine standards
• Building fresh relevant links.

 We work with your internal or external web team to implement solutions.